Program Manager Promotional Education

Profile

Bristol-Myers Squibb is a global Biopharma company committed to a single mission: to discover, develop, and deliver innovative medicines focused on helping millions of patients around the world in disease areas such as oncology, cardiovascular, immunoscience and fibrosis.

Join us and make a difference. We hire the best people and provide them with a work environment that places a premium on diversity, integrity, collaboration and personal development. Through a culture of inclusion, we create a better, more productive work environment. We believe that the diverse experiences and perspectives of all our employees help to drive innovation and transformative business results.

Key Responsibilities:

Partners with US Marketing and Sales teams to develop Promotional Education Program (Peer-to-Peer / P2P) strategies and tactics in alignment with business priorities. Responsible for the effective planning and execution of P2P programs to support best-in-class HCP customer engagement. Contributes to performance excellence and continuous improvement for P2P marketing programs/tactics.Job

Description:

Channel Strategy and Management

Channel Strategy

o Maintains an understanding of promotional education trends and BMS business priorities in order to identify opportunities to drive business impact

o Provides recommendations to US Brand and Sales matrix teams to guide best-in-class HCP customer engagement

o Conducts or coordinates appropriate analysis to support recommendations and to further enhance P2P knowledge, expertise

• Budget management

Collaborates with brand teams to plan and track Promotional Education Program operational budgets

Develops and manages speaker training budgets to include venue, travel, logistics, vendor fees and HCP honoraria

Promotional Education Program Support

• Project initiation

o Creates/updates, gains alignment/approval for, and manages distribution of speaker program planning documents (series brief)

o Initiates HealthSTAR project plan for activation of speaker programs to field force

• Content Creation

Identifies, drafts, and/or gains approval for speaker training content, pre/post-event communications, and other supporting P2P resources

• Content Management

o Develops and gains approvals on pull-through Promotional Education Program materials, including acting as Champion in Promotional Review of non-core content (such as program invites and recruitment materials)

o Manages brand speaker communications regarding training content updates, label changes, etc.

Speaker Training Planning and Execution

o Accountable for speaker training planning and execution, including venue coordination, vendor management and logistics, HCP Payments and training records

o Delivers stakeholder training to all commercial and medical team participants

Speaker Bureau Management

• Manages requirements for speaker contracting, conducts analysis for bureau size recommendations/regional allocations, and partners with Field Sales and Medical on nominations/validations for new speakers

• Determines fair market value (FMV) and secures legal consultation Manages speaker bureau maintenance and speaker support resources

• Manages contracting and logistics vendor partners to ensure availability of speakers and resources to the field

Key Stakeholders/Contacts

• Key business partners: Brand Marketing teams, Sales and Sales operations, Home Office and Field Medical Teams

• Key matrix partners: Legal, Compliance, Finance

• Key external suppliers: Speaker Program Logistics vendors, Agency Partners, Meeting Management vendors

Minimum Position Requirements/Competencies:

Degree/Certification/Licensure

BA/BS degree required

Experience – Responsibility and minimum number of years

Candidate should possess 5 years of pharmaceutical industry experience with understanding of Promotional Education Programs; therapeutic area/brand team experience preferred; sales, project management, and/or operations experience also considered

Competencies – knowledge, skills, abilities, other

Understanding of Commercial Operations or Strategy

Excellent planning, prioritization, management, and organizational skills

Strong interpersonal and communication skills

Proven track record collaborating with large matrix teams

Demonstrated ability to deliver results on budget and on schedule in a fast-paced environment

BMS BioPharma Behaviors Required

Passion, Innovation, Speed, Accountability

Working Conditions

Travel Required (nature and frequency)

Yes, for speaker training or to support field rollout of new P2P capabilities

Overnight Absences Required (per typical year)

Approximately 10 nights per year

Bristol-Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees the resources to pursue their goals, both at work and in their personal lives.

Bristol-Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Company info

Bristol-Myers Squibb Company
Website : http://www.bms.com